Introduction¶

In this API tutorial project, we’ll be following a fictional Women’s Advocacy Group (WAG) as they:

1. Use the SmartMatch API to enrich lists through data appends or to create digital audiences for use in TargetSmart Media Buying Platform campaigns.
2. Compare demographic counts of their data with the national voter file with ListBuilder

You’ll need an introductory understanding of Python and HTTP for this tutorial project.