SmartMatch is TargetSmart’s voter list matching solution.

Upload your Excel or CSV contact list and map your file layout to start workflow execution. SmartMatch can produce one of the following outputs:

  • CSV deliverable: Download the matched list and accompanying reporting upon completion.
  • Digital onboarding: A digital ad audience is created based on the matched results.

Contact TargetSmart Sales to get started with SmartMatch.

Launch SmartMatch


Click on the video below to see a demo of our SmartMatch tool.

Matching strategies

SmartMatch will determine a set of matching strategies based on the data found in the your input file.

  • voterbase_id lookup
  • US State code plus voter file id lookup
  • ExactTrack PID lookup
  • US State code plus SmartVan id lookup
  • Knowledge base identity resolution algorithms using PII such as emails, phone numbers, names and addresses
  • Name/proximity similarity
  • Name/age similarity


In addition to the My TargetSmart user interface, developers may integrate SmartMatch by consuming the SmartMatch API.

Supported field identifiers

The following field identifiers may be mapped to your list and utilized by SmartMatch:

  • First name
  • Middle name
  • Last name
  • Name suffix
  • Full name
  • Combined first name
  • Address line 1
  • Address line 2
  • City
  • State
  • ZIP
  • Latitude/Longitude
  • Phone
  • Email
  • Age
  • Date of birth
  • Gender
  • Voterbase ID
  • ExactTrack PID
  • SmartVAN VAN ID